My Bommas Kiss.
Jorge Mendes focuses, for this presentation, on the idea of brand name labeling. The same product is, often, offered in different packaging. Many consumers want to pay more for the same or for a very similar product, just because it has the right label on it. Mendes’s granny also seems to have been infected with this tendency. While other brands are available, she sticks to the label (brand) she knows and loves. Because Mendes loves his granny, he doesn’t judge her or the things she collects. He wants us to try and to understand her (and ours) impulses.
While there is a certain comfort in staying with what we know, real excitement always comes when one has the courage to venture into the unknown. Let’s not forget that it was those early explorers that took a chance on a new artist, that enabled Granny´s favourite brand to develop into the worldwide significant label it’s today. It’s also the early adventures, that have profited the most from the development spurred by their early support.
Having just installed a new Internet connection for her, Mendes is encouraging her (and us), to look a bit further. While she might stick to her favourite label, at least now she has a chance to view the world beyond her own back yard. Even at her advancing age she’s showing a healthy curiosity, searching out what’s new and interesting. Should she find something new that catches her fancy, she will need a new kast. Maybe there is a lesson here for our younger folks. With this edition, Mendes celebrates his Granny connoisseurship achievements and her potential to do it again.
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